In these changing times, people encounter uncharted territory in every area of the arts business. We provide a road map with a strategic route of action. As an "idea factory," this office generates concepts and solves problems through highly creative thinking, and makes valuable matches between professionals. The agency was born in 1978, when conductor/cellist Mstislav Rostropovich suggested that Ms. Shear open a business implementing musical projects for others as she had often done for him. Since then, NSAS has handled clients on an on-going basis, a limited number of single events and projects, and has produced many concerts and events throughout NYC.

Ongoing client service includes coverage of North American concert dates. We work in partnership with presenters to ensure that all concerts have as much good advance and post event publicity as possible. We coordinate interview scheduling with the local media. For important concerts in major cities, we write and distribute press releases to promote the concert. These releases are followed by thorough and thoughtful follow-up with the media. We offer long-term career advice and road-mapping to bring careers to the next level. We maintain press kits, biographies, select photographs, and create new and innovative pitches to the media. We handle CD releases and special events, offering the full scope of our office's services for our full-time clients. For examples of results and case studies, click here.

The special events and projects our office has covered range from international piano competitions to orchestral and solo concerts to opera premieres to CD and DVD releases. We also handle special events in dance, visual arts and theater. We offer a limited-time service to handle these projects. We write press releases to promote the project, followed by thorough and thoughtful follow-up with the media. We advise the organization on advertising campaigns and offer advice on event materials, flyers, and advertising submissions. For examples of results and case studies, click here.

The service of providing a road map with a strategic route of action is available independent of the company's on-going public relations and event production services. Recently, a manager, two instrumentalists, two chamber music ensembles, the head of a music school, the executive director of a major New York City research institution, a singer, and a young composer/pianist have come to us for solutions to a wide range of problems: the best date to schedule a New York concert; ideas to generate increased attendance at a lecture/performance series; information about becoming affiliated with a publishing company; advice on obtaining management; suggestions about repertory and scheduling for new CD releases; the promotion of an important performance abroad; the proper handling of an injury sustained by a pianist; and advice to boost the career of a well-known artist whose bookings were decreasing. We also provide profile-consulting services to performers: we assist in the selection of headshots, research and personalize biographies, and offer advice on other press kit materials. Our expertise has been sought by organizations such as Chamber Music America - President Nancy Shear presented lectures and seminars across the country targeted to educate music presenters in savvy marketing and public relations.